RESUME
Summary
A hero's journey. Radio broke my heart by not being what I thought it was and pushed me into a hypothetical vat of radioactive chemicals. However, through those trials and tribulations a new brand of digital marketing superhero emerged, Mahoney The Marketing Maestro! When the stakes are high and your reputation is at stake I'll be there! Able to leap into new software and content management systems in a single bound! Able to create engaging email marketing, optimize marketing automation platforms and generate social media content faster than a speeding bullet! Intense heat blasts of laser like focus expel from my eyes forming the most meticulous organizational structure you have ever seen! Successfully tackling mountains of projects, an ever-shifting environment and last minute problems with superhuman efficiency. When the villain of chaos rears its ugly head I'll be there to save the day, rescue our team and show what a real marketing professional is made of!
Soft Skills
Creative Problem Solving
Focused Time Management
Efficient Organization
Gifted Content Creation
Team Collaboration
Technological Adaptability
Conflict Resolution
Project Management
Communication Strategy
Experience
Email Marketing Specialist (Communications Hub)
414digital Marketing Association
Milwaukee, WI
05/2020 - Present
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Achievements:
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Manage the communications hub and email marketing for the digital marketing professional association, 414digital, on a volunteer basis.
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Created email blast for 414digital, in the Mailchimp platform, to promote an upcoming virtual event, which had an open rate of 31.5%. A significant improvement over previous email communications.
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In charge of generating emails containing a variety of content for the organization such as membership recruitment, an ongoing association newsletter and urgent event announcements.
Marketing Automation Specialist
Annex Wealth Management
Brookfield, WI
07/2023 - 04/2024
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Focused Work:
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Expertly managed the marketing automation platform (HubSpot), collaborating with content and project managers, and implementing programmatic and operational initiatives via HubSpot with Salesforce support. In addition to the Chili Piper, Big Marker and Wrike platforms as well.​
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Leveraged digital media, email communications, and marketing automation to enhance digital marketing efforts, implementing and improving best practices, and executing marketing campaigns through development, segmentation, testing, and deployment. ​
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Evaluated KPIs and campaign performance alongside managing email marketing campaigns, performing A/B testing, and researching strategies for scaling and growth. Additionally, utilized radio broadcasting and audio editing skills to support syndicated radio programs.
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Hard Skills
HubSpot CRM
Salesforce Marketing Cloud
Big Marker
Wrike Project Management
Chili Piper
Adobe Photoshop
Audacity Audio Software
Branded Copywriting
Google Analytics
Facebook Insights
Email Marketing Platforms
Content Management Systems
Microsoft Office Suite
Social Media Marketing
Promotions and Contesting
Active Campaign (CRM)
Certifications
Email Solutions Specialist
Blue Moon Digital | Merge World
Denver, CO (Fully Remote)
08/2021 - 03/2023
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Focused Work:
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Built, coded, QAed, DCed and tested multiple marketing emails on a daily basis for a variety of agency clients. Coordinated with email team to assist each other in making sure all client work was correct and up to par.
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Manipulated data and audience lists to create targeted data extensions in order to generate lists to send client emails too. Utilized several software tools to execute daily work such as Photoshop, Salesforce Marketing Cloud, Responsys, Bluecore, Attentive and Airship.
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Created and scheduled numerous email marketing and SMS messaging campaigns that were sent out to massive audiences weekly.
Digital Marketing Specialist
PMI of Greater Milwaukee
New Berlin, WI
10/2020 - 03/2021
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Achievements:
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Generate a wide variety of marketing or leasing documentation such as property flyers, brochures, legal documentation, lease updates, move-out requests, 5-day notices and security deposit letters.
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Edit and update property listings on our website (as well as syndicated sites like Zillow, Trulia, Craigslist and HotPads) which includes but is not limited to photography, image editing and touch ups, copy writing for leasing descriptions, updating property details and more.
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Manage our social media pages and marketing sites for the PMI of Greater Milwaukee branch (Facebook, Twitter, LinkedIn, YouTube, Google Business, Online Reviews) including generating frequent posts to market new properties, engage with tenants or promote our overall brand.
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Responsible for frequently updating and correcting real estate amenities, property addresses, tenant details and marketing leads within core products such as Propertyware, ActiveCampaign Email Marketing & CRM, Property Meld, Process Street, TOPS software and Tenant Turner.
Digital Content Specialist | Assistant Promotions Director
Entercom Communications - KISS, The Mix, The Fan
Milwaukee, WI
06/2013 - 04/2020
Achievements:
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Built 40 – 50 contests and marketing projects each month generating hundreds of database entries. Increasing engagement and boosting station brand recognition, thus generating leads.
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Developed and scheduled three email marketing newsletters per week more than doubling our database open rates from 7% to 15% in Fall 2014 and again in Spring 2015.
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Managed nine social media pages for three top rated radio stations during which time I interacted with listeners and posted engaging content which was instrumental in increasing the KISS Facebook page to over 133,000 likes.
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Coordinated from inception to completion annual Holiday Helpers charity program that secured sponsor donations for over 100 gifts year after year to children in need.
Advertising Account Executive
Walton Publishing - The Sheboygan Sun
Sheboygan, WI
12/2011 - 08/2012
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Achievements:
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Exceeded monthly sales goals by $3,000 from April through July 2012 through a combined effort of strategically acquiring new clients partnered with up selling current key accounts.
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Received three different financial bonuses at months end for exceeding targeted sales goals and adding new clients.
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Expanded the advertising plan of key client, Dalton Carpet, by increasing his spending 50% and transitioning his infrequent marketing strategy to a consistent 52 week schedule.
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Marketing Consultant
Midwest Communications - 101.9 WDEZ Radio
Wausau, WI
06/2010 - 07/2011
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Achievements:
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Increased client's awareness and customer base through effective mobile marketing advertising plan within 3 weeks of the campaign start date.
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Surpassed digital advertising goals by more than 107%, in two separate months, during my tenure at WDEZ Radio all generated from targeted streaming and web advertising sales.
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Successfully rejuvenated attendance at live Buffalo Wild Wings events by coordinating large giveaways during Packer games.
Volunteer
Grip | Assistant Lighting (Crew Member)
"County Complex" | Kickball Media (Independent Film)
Milwaukee, WI (Produced in Waldo, WI)
04/2012 - 08/2012
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Achievements:
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Assisted the directors in setting up over 50 coordinated filming shots and scene set ups during the grueling third shift production that resulted in successfully fulfilling their vision for the film by way of my meticulous organization skills and passion for the craft.
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Exceeded the expectations in my role as Grip & Assistant Lighting by also aiding in the creation of special effects during key scenes in production.
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Successfully problem solved multiple issues that arose during filming due to the old and dilapidated nature of the facility we were using as our setting. This was accomplished by running numerous extension cords out of third floor windows down to the basement in order to obtain power.
Education
Bachelor's of Science Degree - Communication
University of Wisconsin - Stevens Point
Organizations: 90FM Student Radio, SPTV Student Television
09/2005 - 05/2009
Stevens Point, WI. 3.2 GPA.
Associates of Arts & Sciences Degree - General Studies
University of Wisconsin - Fond du Lac
Organizations: UW-FDL Student Newspaper
09/2004 - 05/2007
Fond du Lac, WI. 3.2 GPA.